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New Faces on Crescent Row

Benefit builds on popular fragrance line with scents for summer.

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By: TOM BRANNA

Editor

Benefit took a foray into the fragrance category last year with its innovative Crescent Row collection. Set in Bath, England, each eau de toilette featured the “story” of a character wth moxie. Now, the brand adds on to its successful range with three new EDTs for Summer 2010. The Second Story ($36 each), builds on the success of the first three flirty, feminine personalities. Garden of Good and Eva, a citrus floral, appeals to a country girl; Lookin’ to Rock Rita, a fruity green,...

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